Our mission is to provide the finest quality bespoke jewelry and single and matched-pair loose stones at direct to consumer prices – shop online or make an appointment to visit our office. We specialize in rings, pendants, earrings, and bracelets featuring diamonds, sapphires, rubies, emeralds, alexandrites, tanzanites, aquamarines and other colored gems. Located in the heart of New Jersey’s jewelry district, GemsNY.com is the online extension of our parent company’s 35+ year old wholesale gemstones business. GemsNY.com enables us to reach end-customers without the costly overhead of traditional retailers, allowing us to offer luxury products at up to 60-70% off traditional retail jeweler pricing.